Is it Toshiba’s HD DVD or Sony Corp’s Blu Ray? Which of the two formats will rule the world of high-definition content carriers?AFP repots that a major study of 2,300 electronic stores across Japan found that more and more consumers were going for the next-generation DVD recorders.

By far, it seems like Blu-Ray is winning out big time! It accounted for a whopping 90 percent of next-generation DVD recorder sales (oct to Dec).

Will it blow away HD DVD sales in the US too? Warner Bros have fired the first salvo in this direction. Let’s wait and watch if others join the bandwagon.